Employee engagement and well-being is becoming an increasingly important factor in attracting and retaining talent and increasingly levels of productivity.  This is because employee behaviour has an impact on the success of a business.  Businesses function best when they can harness the creativity, commitment, passion, capability and energy of their workforce. Research has shown that employers which value their employee’s well-being tend to outperform their competitors and retain talent for longer.   In short, how employees behave will have a significant impact on the overall success of the business.  So how can employers achieve the competitive advantage of an engaged and happy workforce?

  • Speak to your employees

Speaking to your employees to find out their needs and motivations is vital.  This can be done formally through a staff survey or informally by simply asking the question or encouraging employees to bring their own ideas and suggestions.  Whilst individual needs may differ, it will be possible to identify areas which can help you to improve employee well-being and the overall culture of your business.

  • Implement a range of well-being measures

Implementing well being measures such as flexible working, subsidised gym membership and an Employee Assistance Programme (EAP).  Such initiatives will increase engagement with employees and lead to improved productivity.

  • Promote and reward positive behaviours

Promoting and rewarding employees who demonstrate positive behaviours and values in their day-to-day work will encourage higher levels of engagement.  This can be done through an employee nomination scheme.  The employee behaviours that contribute to employee engagement have clear links to commitment, advocacy, productivity and motivation.

For many businesses, their employees are their most valuable asset.  Therefore, taking steps to ensure that you can attract and retain the best talent is essential in terms of securing higher levels of engagement and productivity in an increasingly competitive world. Indeed, businesses that can align their employees with their overarching aims and keep them engaged are the most successful commercially.

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By Bruce Ramshaw

Principal Consultant


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